OOH Verifies: Cadbury Choco Delight Is The Sweet Spot in Your Day!
Following the last campaign from November, Cadbury is still promoting its Choco Delight on billboards with vivid images and catchy phrases, this ongoing visibility captured public attention in Greater Cairo and keeps Choco Delight fresh in viewers' minds
The current campaign prominently features Cadbury Choco Delight, using the same visuals as the previous one, transforming chocolate enjoyment into a captivating and enjoyable experience and igniting craving.
The accompanying tagline, "The Sweet Spot in Your Day", perfectly complements the visual, emphasizing how Cadbury Choco Delight brings joy to everyday moments, the campaign's other billboards feature youth enjoying their favorite activities, all while sharing the joy of Choco Delight, as they savor each bite, to add sweetness to their day, the vibrant images capture happiness and connection, inviting others to join, highlighting how tasty snacks can enhance even the simplest moments.
The billboards are strategically positioned in busy locations including the 6th of October bridge, Ring Road, and downtown to maximize impact and focus on clear messaging that appeals to chocolate lovers.
It’s worth mentioning that Cadbury has successfully gained significant traction during the last three months in the OOH market
To inquire more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
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