Hyundai’s New Billboard Campaign is Driving Forward Into the Future of Automotive Marketing
After the success of their previous out-of-home campaign, Hyundai returns to the UAE with a new OOH ad for their all-new Tucson model from Juma Al Majid Holding Group. Since Hyundai is known for dynamic automotive marketing, they never cease to impress drivers and onlookers with bold visuals and compelling messaging. The campaign builds on the reputation they have built for sleek, urban-centric designs while introducing the Tucson.
The massive hoarding commands attention with its clean imagery showcasing the new Hyundai Tucson in motion against a desert backdrop—a nod to both performance and regional identity. The text, “Overtake the norm. The new TUCSON.”, paired with its Arabic counterpart, delivers a confident call to action that aligns with Hyundai’s forward-thinking brand identity. The minimalistic design avoids visual clutter, allowing the bold typography and the car’s angular, futuristic silhouette to dominate the space. This visual storytelling emphasizes adventure and power.
Strategically positioned in Sharjah, a city known for its growing urban infrastructure and bustling highways, this hoarding benefits high visibility for daily commuters and regional visitors. Its placement ensures Hyundai captures a diverse audience, from young professionals seeking modern, reliable vehicles to families prioritizing safety and style. Sharjah's role as a connector between Dubai and the northern emirates also amplifies the campaign's reach.
The campaign hit Sharjah in the fourth week of December via hoardings.
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