INSITE OOH Media Platform

Al Rostamani Trading Company has launched an OOH campaign in Dubai to promote the Citroën SpaceTourer. The campaign utilizes uni-poles across the city, aiming to reach a broad audience of potential car buyers.

The advertisements feature a split-screen design. One side showcases the SpaceTourer in a lifestyle setting, with images of a married couple loading luggage, suggesting its practicality for travel and family use. The other side presents a clear view of the vehicle itself and a Baggage porter, highlighting its modern design and spacious interior.

The campaign uses a muted color palette, primarily featuring grays and blacks, giving the advertisements a sophisticated and professional look. The Citroën logo, a stylized double chevron, is prominently displayed. The taglines "Smart Comfort" and "Smarter Savings" appear in English, with their Arabic equivalents also included.

Key information, including the starting price (AED 159,900) and fuel efficiency (17.3 KM/L), is clearly presented in both English and Arabic. This information is designed to appeal to practical considerations for potential buyers. By using uni-poles in key locations, Al Rostamani aims to increase awareness of the Citroën SpaceTourer and its key features among Dubai's residents and visitors.

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