INSITE OOH Media Platform

An analysis of Cairo's top 20 OOH campaigns in November 2024 reveals the continued strength of the real estate sector. This report delves into the top five campaigns, extracting key insights into their successful creative strategies, impactful messaging, and effective media placement.

Noteworthy Changes

Real estate heavily influenced Cairo's OOH advertising in November 2024, with 16 of the top 20 campaigns coming from the sector. This report explores these top campaigns, also highlighting the contributions of telecommunications, web portals & eCommerce, and automotive brands.

Top Five Campaigns

1. BAHJA RESIDENCE (116 ad faces)

Bahja Residence Zayed City's latest Cairo campaign represents a sophisticated evolution from their previous "Your Key to Happiness" campaign. While the earlier campaign centered on evoking feelings of joy and fulfillment, the new approach redefines luxury and elegance.

2. REMAL DEVELOPMENTS (112 ad faces)

Remal Developments' new OOH campaign uses striking imagery to convey its commitment to quality and innovation. A sandy desert landscape symbolizes the company's roots and future vision, while the prominently displayed logo—a stylized wave—represents its dynamic approach and connection to nature.

3.MAR VILLE (98 ad faces)

Al Marasem Developments' latest OOH campaign for Mar Ville in New Zayed, following its November 2023 launch, highlights a meticulously designed experience. More than just bricks and concrete, Mar Ville offers streamlined tranquility, a harmonious symphony of architecture and the outdoors, enriched by abundant water features and endless possibilities.

4. THE NODE (98 ad faces)

NTG Developments' new outdoor advertising campaign for The Node is making a strong impression. Featuring the project's prominent logo and the catchy slogan "Turning Heads," the campaign effectively positions The Node as a prime shopping and entertainment destination in the competitive New Cairo real estate market.

5. KANDEEL GROUP (83 ad faces)

Kandeel Group has launched its first Egyptian outdoor campaign, showcasing its real estate arm, Kandeel Developments. Leveraging the group's 15 years of experience across Egypt and the Gulf and its diverse investments, Kandeel Developments enters the market with a sophisticated campaign. The minimalist billboard design, featuring a dark background and the powerful tagline "The Power Behind…," conveys authority and a sense of accomplishment.

November 2024's top 20 OOH campaigns in Cairo were dominated by real estate, claiming 16 spots. This report's analysis of the top five highlights diverse and effective strategies, from sophisticated branding to evocative imagery and strategic positioning. This dominance underscores OOH advertising's continued importance for the real estate sector in Cairo.

To gain a comprehensive understanding of the top 20 campaigns in Cairo's outdoor advertising landscape, please refer to the accompanying visuals.

For a more in-depth analysis of November 2024's market insights, including detailed data and statistics on Cairo's billboard landscape, please explore our further research.