INSITE OOH Media Platform

This report analyzes the evolving Egyptian outdoor advertising market, focusing on the rise of Digital Out-of-Home (DOOH) media. Using data analysis and expert insights, we explore the market's impact on Egyptian businesses.

Occupancy Rate 

OOH advertising activity held steady between October and November 2024. However, the occupancy rate saw a modest gain of 0.7%, rising to 88.2% in November 2024.

Sector Analysis

Real Estate: The occupancy rate regarding the Real Estate in Greater Cairo decreased by 3% from October to November 2024.

Telecommunications: The telecommunications sector displayed a 2.1% increase in activity compared to October 2024.

FMCG Industry: The Fast-Moving Consumer Goods sector, including food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech’s, witnessed a 3.1% decrease in activity during November 2024 compared to October 2024.

Retail Shopping: This industry's outdoor advertising activity increased by 3.5% compared to October 2024.

Financial Services: The financial services industry displayed a 0.9% increase during November 2024 in comparison with October 2024.

Year-on-Year Comparison

Occupancy Rate

Cairo's outdoor advertising market boomed in November 2024, with occupancy rates jumping 5% year-over-year to 88.2%.

Sector Analysis

Real Estate: The real estate sector occupancy rate increased with a noticeable 10.9% year-over-year in outdoor advertising activity.

Telecommunications: Telecommunications showcased a decline of 0.2% in year-over-year rate comparison.

FMCG: The Fast-Moving Consumer Goods (FMCG) industry displayed a 0.4% year-over-year decrease in outdoor advertising activity.

Retail Shopping: The healthcare sector showcased a 1.3% year-over-year increase in outdoor advertising activity.

Financial Services: The financial services industry displayed a 0.3 increase in activity compared to November 2023.

Conclusion

Despite some month-over-month shifts, Cairo's OOH advertising market saw strong year-over-year growth in November 2024, with occupancy rates rising 5% to 88.2%. Real estate remained the dominant sector, driving a substantial 10.9% year-over-year increase. This, along with growth in retail and financial services, signals a healthy and expanding OOH landscape in Cairo.

Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.