INSITE OOH Media Platform

NBE unveils a new outdoor advertising (OOH) campaign in Cairo, highlighting the integration of its cards with Apple Pay. This comes as part of the bank's continuous efforts to align with digital advancements, making payment options faster and more secure for its customers.

Following their previous OOH campaign celebrating Egyptian athletes heading to the Paris Olympics 2024, NBE now shifts focus to promoting everyday convenience. This time, the spotlight is on Apple Pay—a revolutionary payment solution that transforms an iPhone into a wallet.

Strategically positioned across Cairo's bustling streets, the ads emphasize simplicity. A clean visual of an iPhone displaying an NBE card within the Apple Wallet app reinforces the ease of activation and use. The slogan highlights key benefits: speed, ease, and security.

By adopting this campaign, NBE strengthens its position as a forward-thinking institution. The choice of Apple Pay resonates with modern consumers who value tech-savvy and efficient banking services. It’s more than just a payment method—it reflects the seamless integration of lifestyle and innovation, showing how Cairo’s financial landscape is transforming.

With this initiative, NBE reaffirms its commitment to shaping a more convenient and secure banking experience for its customers, embracing the digital future with open arms.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.