INSITE OOH Media Platform

Cartier launched a DOOH campaign in Dubai during the third week of December 2024, centered on a magical Parisian evening at their iconic 13 rue de la Paix boutique. The campaign positions music as the key to unlocking the boutique's enchanting atmosphere, with Cartier acting as the "conductor" of a holiday celebration featuring a talented group of musicians. The campaign aims to evoke a sense of festive joy and Parisian elegance, inviting viewers to experience the magic of Cartier during the holiday season.

The DOOH displays feature video content adapted from Cartier's social media campaign, ensuring a consistent brand message across platforms. The visuals primarily showcase footage of the band performing, creating an exclusive and immersive experience. The focus on the musicians and their performance highlights the central role of music in creating the campaign's magical ambiance. This strategy allows Cartier to effectively transport viewers to the heart of their Parisian celebration.

A key element of the DOOH campaign is the prominent display of Cartier's logo in both Arabic and English. This dual-language presentation caters to Dubai's diverse audience, strengthening brand recognition and demonstrating Cartier's commitment to inclusivity.

At the urging of the eldest Cartier brother, Louis, the Maison relocated to 13 rue de la Paix in 1899, placing it at the epicenter of Parisian high society. Within this iconic black marble building, Cartier's most significant creative achievements unfolded. This legendary address, established at the turn of the 20th century, is intrinsically linked to the birth of modernism and its constant evolution.

Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.