OnTime Sports Reveals a Rebranding Campaign to Change the Game on OOH
OnTime Sports has launched a reveal and rebranding OOH campaign across Cairo following the teaser OOH launched recently, marking its new era. This rebranding, operating under the United Sports Company, signifies a new chapter for sports broadcasting in Egypt. The campaign utilizes clear visuals and features a roster of prominent personalities, creating a buzz across the city. The billboards aim to capture the energy and excitement of the sporting world, promising viewers a renewed and enhanced viewing experience.
The OOH campaign is a visual spectacle, employing bold graphics, dark colors, and dynamic shots of the featured ambassadors to capture the attention of Cairo's residents. The design emphasizes the evolution of the channels, highlighting their commitment to delivering high-quality sports content. The billboards serve as a powerful statement, announcing the arrival of On Sport as a key player in the Egyptian sports media landscape. The campaign's visual elements are designed to resonate with sports enthusiasts and casual viewers alike.
A key element of the campaign's success is the inclusion of a star-studded lineup of well-known faces from the Egyptian sports and media scene. Prominent figures such as Ahmed Hossam Mido, Hazem Emam, Ahmed Fathy, Emad Meteeb, and Ibrahim AbdelGawad, among others, feature prominently on the billboards. This strategic use of recognizable personalities adds significant star power to the rebranding effort, reinforcing the channels' commitment to providing expert analysis and insightful commentary.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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