INSITE OOH Media Platform

Pioneering real estate company Modon climbs up Dubai’s D/OOH platform attracting people to Surf Abu Dhabi, a place where surfers can enjoy their time practicing their hobby. The campaign is a multi-format campaign utilizing digital screens across Dubai and was released during the fourth week of December. Modon’s prior successful OOH appearance was during November 2024 and was raising awareness for sustainable spaces at ADNEC Centre.

Modon is currently back on track with a new campaign attracting people to Abu Dhabi’s prominent beaches and surf area. The main tagline used in the campaign is “Find Your Wave” while also using the bold and clear ad copy “Surf Abu Dhabi” giving audiences information about the ad. The place is at Hudayriyat Island. The campaign portrays a surfer doing what he loves on a big wave of turquoise waters. 

Kelly Slater, widely acknowledged as the greatest surfer ever, is a global authority on waves. The expansive 75,000 square meter basin can comfortably host up to 30 surfers simultaneously. Equipped with a cutting-edge winch system and an innovative reef design, the basin produces impressive 9-10-foot waves. Surf Abu Dhabi is a multifaceted venue comprising two distinct buildings: the Surf Club and the Beach Club, complemented by an expansive events lawn. The Beach Club offers a luxurious experience with two levels of dining, a stylish bar, and an inviting infinity pool that provides stunning views of the surfing basin.

Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.