INSITE OOH Media Platform

The renowned tech giant and consumer electronics company, Lenovo, launches a new DOOH campaign showcasing its cutting-edge ThinkPad X1 business laptop. The campaign is a relatively new one and is a single-format one utilizing digital screens and was released during the fourth week of December following its previous successful OOH appearance earlier in December 2024 which was also advertising for the ThinkPad X1 making this campaign a follow-up one. 

The campaign uses the tagline “Human-powered Ideas. AI-powered productivity” similarly to the previous campaign. The ThinkPad X1's exceptional features, especially its advanced AI capabilities, are showcased in Lenovo's digital ads through visually striking visuals that appeal to tech-savvy individuals and business professionals alike. The ad prominently features the "Intel Core Ultra 7" and "Intel vPro" logos, emphasizing the powerful processor technology. Intel vPro is a comprehensive platform designed specifically for business computing needs.

The ad copy “AI PC’s built for business” is also pointed out on the billboards showcasing the new laptop. Lenovo also embeds its brand slogan which is “Smarter technology for all.”

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