INSITE OOH Media Platform

Luxury fashion and cosmetics and personal care brand Dior rises on Dubai’s DOOH platform with a new campaign featuring prominent artist Rihanna promoting its signature fragrance J’Adore. The new campaign is a single-format one which utilizes digital screens and was released during the fourth week of December. This follows Dior’s prior successful OOH appearance earlier in December 2024 when it was advertising for Gothic Romance with the Cruise Collection.

Dior is currently back on track with its contemporary campaign portraying the one-and-only J’Adore bottle in one ad visual while the other shows Rihanna’s aesthetically pleasing close-up photograph on the right hand side of the billboard while the left hand side shows the J’Adore perfume. Right in the center of the DOOH ad, the ad copy “J’Adore The Perfume” is displayed. 

This fragrance has been a beloved and trusted choice for women globally for more than twenty years. It embodies the spirit of a confident, free, and self-reliant woman, perfectly aligning with Rihanna's own journey. J'adore Dior is a renowned women's perfume, a sophisticated floral fragrance. It's meticulously crafted like a bespoke bouquet, featuring a blend of exquisite ingredients. Ylang-ylang, with its floral-fruity aroma, and Damask Rose from Turkey intertwine with the luxurious duo of Jasmine Grandiflorum from Grasse and Indian Sambac Jasmine, creating a captivating and sensual fragrance.

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