Times Developments: Where Moments Become Memories, Launching Soon in New Cairo
Times Developments owned by Eng. Ahmed Abdel Latif & Mr. Ahmed El Sergany, are part of a group of well-known real estate developers & investors under names, Ofok, ElRabwa & Green Waves that develop in El Sheikh Zayed & North Coast. TD has launched a teaser OOH campaign in Cairo to generate excitement for an upcoming project in New Cairo. The campaign uses a simple yet effective design to create intrigue and anticipation.
The billboards feature a two-toned background, transitioning from a dark gray on the left to a gradient of deep reds and purples on the right. This creates a sense of sophistication and mystery. The Times Developments logo, a stylized "D" formed by intersecting lines, is prominently displayed in white on the dark portion, ensuring clear brand recognition.
The project's location, "New Cairo," is clearly stated, informing viewers of the project's geographic context. The tagline, "Where Moments Become Memories," is presented in a classic serif font, suggesting a focus on creating lasting experiences. The phrase "Launching Soon" further builds anticipation without revealing specific details about the project. A hotline number (16194) is also included for those seeking more information.
Times Developments effectively creates a sense of anticipation and encourages viewers to learn more about the upcoming project, following its previous OOH during September 2024.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
Come on, tell us what you feel about this article.
Learn about this campaign budget, media plan, campaign data
