Big Mac Plus Meal Uses Cairo OOH Billboards to Conquer Hunger
McDonald's Egypt has launched an OOH campaign in Cairo to promote the Big Mac Plus meal, coinciding with the brand's 30th anniversary in the country. The campaign utilizes vibrant visuals and clear messaging to attract customers.
The billboards feature a classic McDonald's color scheme, with a predominantly yellow background reminiscent of their signature fries. A large, high-quality image of the Big Mac Plus meal takes center stage, showcasing the burger, fries, and a Coca-Cola beverage. The price, 145 Egyptian pounds (including tax), is prominently displayed within a red circle, drawing immediate attention to the value offer.
The McDonald's golden arches "M" logo is clearly visible, along with the 30 years mark, celebrating the brand's milestone anniversary. The text (Big Mac Plus) is written in a stylized font, adding a local touch. A call to action encourages viewers to download the McDonald's app, with both App Store and Google Play logos included for easy access.
following the brand's previous OOH in Cairo, this time by using a combination of appetizing food photography, clear pricing, and strong branding elements, McDonald's effectively communicates its message to a broad audience across Cairo. The campaign emphasizes both the appeal of the Big Mac Plus meal and the brand's long-standing presence in the Egyptian market.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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