Carrera Makes a Stance on Dubai’s DOOH With Its New Eyewear Collection
Carrera lights up Dubai’s DOOH platform with its contemporary campaign promoting its latest men eyewear collection with the beginning of the new year. This is considered the fashion brand’s very first appearance on Dubai’s outdoor advertising scene and the campaign is a single-format campaign that utilizes digital screens. The campaign was released during the fourth week of December.
The ad visuals portray a model driving a car with Carrera opticals on him while the photograph really zooms in on his face profile showing the details of the glasses. The ad copy “#DRIVEYOURSTORY” is used along with the fact that the billboard highlights that Carrera is a brand that sells “Eyewear Since 1956.”
The opticals shown on the model are called “C FLEX 07/G Opticals Men” and they are in the color Havana. Carrera's expertise has led to the development of advanced technology in these eyeglasses. Crafted in Italy, as indicated on the inner frame, they boast a classic design built with high-quality acetate for a perfect fit. The 'C Flex' hinges enhance flexibility and durability. This globally-sized frame is available in two lens sizes.
Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
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