INSITE OOH Media Platform

Pioneering telecommunications company Etisalat and, rises on UAE’s outdoor advertising scene promoting the new “Nothing ( R )” Phone (2a) Plus. The campaign is a single-format campaign that utilizes hoardings across Sharjah in the United Arab Emirates. The campaign is a relatively new one which was released during the fourth week of December following the brand’s previous successful OOH appearance during December 2024. Etisalat and is back on billboards even stronger with the launch of the new outstanding smartphone. 

The visuals are captivating and aesthetically pleasing portraying the new phone in the Black color. The visual shows the front of the phone as well as its artistic back design which is bound to grab consumers’ attention, also considering the fact that the phone’s launch is parallel to the beginning of the new year. The ad copy “NOTHING ( R )” is shown on the top of the billboard in dotted type while right underneath it the ad copy “Phone (2a) Plus” is shown to give consumers information about the new phone’s name. The billboard also highlights that Etisalat and is offering “AED 80/ month” for monthly installments to those who would like to buy the phone through Etisalat and. The installments will last for 24 months. 

The smartphone’s memory is 12GB while its storage capacity is 256GB. This device boasts a stunning 6.7-inch flexible OLED display with LTPS technology. It captures incredible photos and videos with its 50MP front and rear cameras. Powered by a robust 5000mAh battery and equipped with an MTK 7350 Pro processor, it ensures smooth and efficient performance. Supporting dual SIM cards, it offers flexibility for users with multiple phone numbers.

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