INSITE OOH Media Platform

Al Nasser, a leading Kuwaiti fashion retailer with a growing presence across the Middle East and beyond, has launched a new DOOH campaign in Egypt. Focusing on family-oriented fashion, the campaign utilizes digital screens in prominent locations in Nasr City and El Mohandeseen.

The DOOH advertisements feature a clean white background, creating a bright and accessible feel. The Al Nasser logo, a stylized "N" design, is prominently displayed alongside the brand name in both Arabic (النصر) and English. The tagline, "With Your Trust We Grow," is also included, emphasizing the brand's long-standing commitment to customer satisfaction, this DOOH campaign comes after the brand's previous OOH appearance during January 2023.

The core visual element of the campaign is a video advertisement showcasing a family wearing various clothing items from Al Nasser's collections. This video format allows the brand to display a wider range of products, including menswear, womenswear, childrenswear, shoes, bags, and accessories, highlighting the brand’s diverse offerings for the whole family. The video also reinforces the campaign's focus on family values and the idea that Al Nasser provides fashion for every member.

By using digital screens in high-traffic areas in Nasr City and El Mohandeseen, Al Nasser aims to reach a large and diverse audience. The campaign's clear messaging, combined with the engaging video content, effectively communicates the brand's value proposition as a reliable and affordable fashion destination for families.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.