Al Areesh Makes Dubai Hungry For Fried Chicken on OOH
Al Areesh is back in the outdoor advertising spotlight, launching a fiery new campaign showcasing its diverse range of hot and spicy fried chicken. The campaign is a single-format campaign that utilizes hoardings across Dubai. The campaign was launched during the third week of December following the UAE-based brand’s previous successful OOH appearance which was during March 2023 when it was promoting three new flavors. Al Areesh is back on billboards advertising for the same three flavors which makes this campaign a follow-up one.
The visuals are captivating and hunger triggering showing three new fried chicken flavors including the non-spicy Tasty ‘N’ Crispy, the Hot ‘N’ Crispy, and the Flamin’ Hot ‘N’ Crispy. In the previous campaign, Al Areesh used the tagline “Taste of Authenticity," however in this campaign Al Areesh uses the tagline “Locally Yours,” portraying a logo which highlights that the products are “UAE Made.”
Al Areesh prominently displays its logo on the billboards while also showing the packaging of the three different fried chicken products which also display the brand’s logo on them. The brand uses a fire effect in the background, surrounding the packaging of the Hot ‘N’ Crispy and Flamin’ Hot ‘N’ Crispy. There are also red hot chilli jalapenos surrounding the Flamin’ Hot ‘N’ Crispy bags to give the vibe of its spicyness.
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