INSITE OOH Media Platform

Euphoria Group has launched an OOH campaign in Cairo to build brand awareness and promote its project, Euphoria Access Point New Cairo. The campaign targets a broad audience, highlighting both the developer and its new commercial and medical building.

The OOH advertisements feature a clean and professional design. The Euphoria Group logo is prominently displayed, reinforcing brand identity. The project name, "Euphoria Access Point New Cairo," is clearly presented, along with the "Launching Now" message.

The visuals include a rendering of the building, providing a realistic view of its modern architecture. A map graphic indicates the project's location in New Cairo, specifically mentioning its proximity to New Narges and its position on the Talaat Harb Axis and Gamal Abdel Nasser Street. This detailed location information helps potential clients quickly understand the project's accessibility.

The campaign uses a professional color palette, predominantly featuring shades of gray and dark blue, conveying a sense of trust and reliability. The inclusion of the website address and hotline (17289) provides viewers with easy access to further information. The combination of branding and project-specific details makes this OOH campaign an effective tool for both brand recognition and lead generation. This OOH follows the group’s branding previous OOH campaign in Cairo.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.