Sweetal, a product of Hygint Pharmaceutical Company Ltd., has launched an OOH campaign across Egypt, focusing on the key attributes of their zero-calorie sweetener. The visuals prominently feature a group of what appear to be medical professionals, likely doctors or dietitians, positioned alongside the Sweetal product packaging. This imagery aims to convey a sense of trust and endorsement, suggesting that Sweetal is a healthy and reliable choice for sweetening beverages. The overall impression is clean, modern, and health-conscious. The campaign's design incorporates a predominantly white and red color scheme. The strategic use of red likely serves to capture attention and create a sense of urgency, possibly alluding to the news aspect mentioned in the image (خبر عاجل - urgent news). The Sweetal logo and packaging, with its yellow accents, provide a contrasting pop of color, ensuring brand recognition and product visibility. A key tagline, visible in the image, is in Arabic and translates to Egypt's doctors recommend using Sweetal. This direct endorsement from medical professionals serves as a powerful persuasive tool, building credibility and encouraging consumers to choose Sweetal over other sweeteners. The focus on doctors further reinforces the health-conscious positioning of the product, appealing to consumers seeking healthier alternatives to traditional sugar. The inclusion of a prominent hotline number (16530) provides a direct call to action, enabling consumers to easily access more information or make inquiries. In summary, Sweetal's OOH campaign in Egypt is a well-executed effort to capture the attention of health-conscious consumers. By utilizing trusted figures like medical professionals, emphasizing the product's free from qualities, and employing a clean and eye-catching design, Sweetal effectively communicates its key selling points. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
