Otrivin Promotes its 2-Minute Nasal Congestion Relief in a New DOOH in Dubai
Among the leading pharmaceutical brands from Haleon, Otrivin has rolled out a new OOH campaign across Dubai this December. The campaign pushes forward the brand's trusted nasal spray, promoting fast relief from nasal congestion. With flu season in full swing, the ad is perfect in time to strike a chord among people looking for quick solutions to their winter health woes. The ad is artfully simple in its design, with an immediately catching bold blue background.
The ad copy cuts to the chase: "Clear nasal congestion in 2 minutes and lasts for up to 12 hours." The tagline "Same formula, new pump" indicates subtle hints at improvement to user experience but mainly revolves around product reliability. The visuals are clean and product-centered with the nasal spray front and center to ensure brand recognition. The tone is helpful and reassuring-just what a product that's used when one turns to when they’re not feeling their best.
Choosing Dubai for this campaign was no an accident. The ad is placed on a digital screen at a busy, high-traffic area, targeting an extremely diverse audience of locals, expats, and tourists alike. With the holiday season bringing more people outdoors, the timing and location couldn't be better. With its fast-moving, health-conscious population, Dubai is the perfect platform to promote any product promising fast and hassle-free relief. This campaign shows how Otrivin is making sure it stays top of mind during the season through strategic placement and clear messaging.
The campaign has launched in the third week of December on digital screens.
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