INSITE OOH Media Platform

Tiffany & Co sparkles on Dubai’s digital screens with a new outdoor advertising campaign showcasing a piece from its latest collection “HardWare.” This campaign is a single-format campaign which utilizes digital screens at a high distribution rate to gain maximum exposure. This campaign is a new one which was released during the third week of December following the fashion wear and jewelry brand’s prior successful OOH appearance during September 2024 when it was advertising for three new pieces, one of which was from the HardWare collection. 

The striking visuals portray the Graduated Link Necklace in Sterling Silver. Tiffany HardWear jewelry celebrates the power of love to change us. Drawing inspiration from a classic 1962 bracelet, it reflects unwavering strength and a free spirit. Its striking design features a bold, graduated chain of links, creating a truly eye-catching piece. 

This iconic fashion brand is a major force in the global market. Its influence is so significant that it's associated with a distinct color worldwide. Recognizing its impact, the brand launched a campaign highlighting the new pieces: "HardWear." This campaign carries the tagline "With Love Since 1837," emphasizing the brand's long-standing legacy. The ad visual also highlights the event “Discover Tiffany’s World in Abu Dhabi from 4 December to 10 January.” 

Tiffany & Co. is bringing the holiday spirit to Abu Dhabi! In partnership with Abu Dhabi Retail, the brand is hosting festive events throughout the city. These exciting activations, open to everyone, will highlight Tiffany's rich history and spread holiday cheer. They celebrate love in all its expressions, making the season truly magical.

Get more in-depth details about the DOOH industry by visiting Insiteopedia and navigating through its different sections.