INSITE OOH Media Platform

Outdoor advertising is more than just visuals—it’s about inspiring a vision of lifestyle and community. SODIC’s latest campaign for "The Green Spine" in SODIC East epitomizes this philosophy, using a powerful image of a young girl enjoying a bike ride alongside the tagline, “Your New Adventure Begins Here.”

The billboard invites viewers into a world of possibilities, emphasizing the lush trails designed for cyclists and joggers. By focusing on the natural elements and the joy of outdoor activity, the campaign connects with audiences seeking a balance between modern living and green spaces. The child’s happy expression and the serene backdrop subtly convey a promise of safety, leisure, and family-oriented spaces—qualities that resonate deeply with modern urbanites.

This campaign follows SODIC’s earlier efforts, such as the Oak Club Side Residences in SODIC East, which spotlighted luxury living. However, the focus here shifts from architectural grandeur to the simpler, yet vital, elements of community well-being and recreation.

By showcasing "The Green Spine," SODIC demonstrates its commitment to creating sustainable environments where nature and modernity coexist. The message is clear: SODIC East isn’t just a place to live—it’s a destination for thriving, exploring, and making memories.

Get to know more about SODIC's OOH campaign, formats, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the UAE.