INSITE OOH Media Platform

The National Bank of Ras Al Khaimah (RAKBANK) has launched a statement declaration in its latest appearance focusing on its customer benefits, highlighting two lucrative options, customers opening a new account with RAKBANK can enjoy an annual bonus interest rate of 5.5%.

Additionally, the bank promises AED 4,000 cashback for salary transfers, a significant incentive for employees considering a switch to RAKBANK, making it an effective tool to attract attention and drive engagement

The bank's OOH campaign grabs attention over bridge billboards featuring a striking red background, prominently features the bank’s logo, alongside the flashy text that highlights two major offers of  5.5% p.a. bonus interest on new accounts and up to AED 4,000 cashback on salary transfers, ensuring the exciting details highly noticeable. The billboard creatively uses a die-cut concept making the figures "5.5%" and "4,000" conspicuous, with oversized cutouts that break the monotony of the ad space, and toughen the ad promotional highlights, 

Moreover, the ad uses bilingual text in English and Arabic making the message accessible to a wide audience, 

The bank's latest advertisement appeared on Dubai’s bridge billboards in the third week of December, following the collaborative campaign between RAKBANK and Air Arabia that cropped up last June, as a significant step in establishing the bank as a leader in the banking industry.

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