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Following their recent Zakat campaign, Misr El Kheir has evolved their OOH strategy to start raising donations with the Biggest Box.
With more sober artwork than their campaign last year, the Egyptian foundation informs viewers in the ad copy of the duty to provide Iftar meals to everyone in need, and provides information on the many channels through which the audience can send their donations.
The campaign started to spread after mid-April and uses uni-poles, billboards, gates, and double-decker poles in selected locations across Greater Cairo.
Brand: Misr El Kheir
OOH Size: Billboard | Gate | Large uni-pole
Region: North Africa
Tags: Ramadan Campaign
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