Lexus Launches "Command Greatness" Outdoor Campaign for LX600
Lexus unveiled their new outdoor advertising campaign for the LX600. The "Command Greatness" campaign centers around the car's jaw-dropping features and enticing offer of 0% financing for five years.
This does not only reveal the prowess of the LX600 but also reinforces how Lexus commits to luxury and performance. Anchoring this campaign is the striking visual of the LX600 in its sophisticated olive green color. Besides setting the vehicle apart in a crowded marketplace, this unique color targets robustness and commanding presence. The olive green finish really strikes a chord with consumers who seek perfection in both elegance and strength, whether for cities or off-road expeditions.
The campaign also depicts the logo of Al-Futtaim Motors alongside the car, so the campaign creates a flawless association between the Lexus brand and its official trader. The "Command Greatness" out-of-home campaign for Lexus fuses dramatic imagery with a catchy finance offer, further placing the LX600 in the face of those looking for a luxury SUV.
The new campaign took off in the third week of December upon unipole billboards.
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