Jollibee Chicken Spreads Joy in the Shape of Dips Across UAE's Billboards
Jollibee, the beloved Filipino fast-food chain, is the largest in the Philippines, operating over 1,500 stores across 17 countries. Known for its commitment to great-tasting, high-quality, and affordable food, Jollibee has become a symbol of Filipino pride and a global ambassador of its cuisine. With favorites like the crispy Chickenjoy, Yumburger, and Jolly Spaghetti, the brand dominates its home market, surpassing all other international fast-food chains combined. Its dedication to food quality, service, and cleanliness has earned it a loyal following worldwide.
In the UAE, Jollibee has made its presence felt through a massive billboard campaign featuring its iconic Chickenjoy. Positioned strategically along major roads, the ad highlights their famous fried chicken with the tagline “Dips of Joy,” accompanied by an array of flavorful dipping sauces. This simple yet effective campaign draws attention with vivid colors, clear imagery, and the universal appeal of comfort food.
The bilingual text in English and Arabic further connects with both locals and expatriates, showcasing Jollibee’s intent to grow its footprint and stand out in the competitive fast-food market of the Middle East.
The campaign has been placed upon bridge billboards.
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