INSITE OOH Media Platform

Luxurious brand Atkinsons climbed on Dubai’s OOH advertising scene with a new campaign for the first time on billboards launching two new fragrances. The campaign is a single-format campaign that utilizes unipoles across Dubai and was released during the third week of December. The new fragrances are called Born for Eternity and Shine Despite Everything.

The campaign visuals highlight that this collection is called the “Reserve Collection” and that Atkinsons originated from London and that it was established in 1799. The Reserve Collection pays exquisite tribute to the brand's luxurious history and the art of fine fragrances. It embodies understated elegance, offering a modern take on the glamorous allure of the past. This collection is designed for the sophisticated individual who appreciates the refined beauty of multi-sensory experiences.

One ad visual shows the fragrance Born for Eternity and shows the bottle of perfume with the scent’s name engraved on it with abstract designs that match the bottle’s design inspired by the wonderful discovery of Tutankhamun's tomb. This fragrance embodies power, luxury, and legacy through distinct accords: saffron, coriander, smoky incense, geranium, oud wood, praline, leather, amber wood and akigalawood.

Another ad visual displays the fragrance Shine Despite Everything, a celebration of Sarah Bernhardt, the legendary actress and groundbreaking icon of the late 19th and early 20th centuries. The background is also very abstract with red as a dominating color which reflects excitement, energy and passion. 

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