INSITE OOH Media Platform

Jashanmal pops up on Dubai’s Out-of-Home advertising arena with a new campaign featuring some of the top luggage brands including Delsey Paris and Echolac. This campaign is a single-format campaign that utilizes hoardings and was released during the third week of December following the retail shopping brand’s previous successful OOH campaign which was during August 2024 when it was advertising for Victoriox and Delsey’s high-end suitcases. 

Half of the ad visual demonstrates Delsey Paris’s luggage using the main slogan they always use which is “Explore new worlds,” exciting the audiences about traveling in style. The brand’s logo is also prominently displayed along with the fact that the company was established in “1946” which makes it reliable and trustworthy. The visual shows a model carrying a navy blue suitcase with a background which seems like Paris showing the Eiffel Tower and monuments of Paris. Delsey Paris uses a yellow hue as a background color of the logo which reflects joyfulness, happiness, and energy.

On the other hand, the other half of the billboard portrays Echolac’s luggage using a white perspective as they display white and gray luggage and use a white background for their logo. Echolac uses the main tagline “FOR BEYOND” while making a statement that the brand was established in “1964.” Both halves show the ad copy “Jashanmal Stores & jashanmal.com” highlighting that consumers can shop online or at the actual store. 

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