INSITE OOH Media Platform

Squares Developments has just rolled out an arresting outdoor advertising campaign that is sure to catch the attention of the passerby. The "Never Off Track" slogan sits at the heart of this compelling campaign, which reinforces the company's commitment to progress and innovation in real estate development.

Bright red dominates the color of billboards, drawing energy and passion. Each billboard hosts a dynamic visual of a winding road, accompanied by imagery of traffic lights, emphasizing the journey of growth and development. The red color is not only attractive to ad-value, but it also reflects urgency, excitement, and fits quite well in the messaging this campaign will carry on.

The tagline "Never Off Track" epitomizes the philosophy of Squares Developments-to stay focused on goals, to overcome obstacles, and to strive for excellence continuously. This resonates in the minds of homebuyers and investors alike, further convincing one that Squares Developments is indeed a trusted ally on one's journey through real estate.

For more about the campaign’s types, locations, budgets, media plans, and more, head to MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.