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Global beverages brand Coca-Cola is back on the roads of Greater Cairo with a new outdoor campaign that promotes a special contest related to the upcoming World Cup.
Over red branded backgrounds, the brand asks viewers to collect the top-pops from soda cans to win exclusive jerseys of Egypt’s National Team, and at the same time encourages the audience to cheer the team with varied artwork that is self-explanatory.
The campaign started to spread during the second half of April and uses uni-poles, billboards, double-decker poles, mega signs, and flags on highly trafficked roads across the city.
Industry: Food & Beverages
Advertiser: The Coca Cola Company
OOH Size: Billboard | Double-decker Pole | Flag | Gate | Large uni-pole | Mega Sign
Region: North Africa
Tags: Contest | FIFA World Cup | Global Brand
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