Global beverages brand Coca-Cola is back on the roads of Greater Cairo with a new outdoor campaign that promotes a special contest related to the upcoming World Cup. Over red branded backgrounds, the brand asks viewers to collect the top-pops from soda cans to win exclusive jerseys of Egypt’s National Team, and at the same time encourages the audience to cheer the team with varied artwork that is self-explanatory. The campaign started to spread during the second half of April and uses uni-poles, billboards, double-decker poles, mega signs, and flags on highly trafficked roads across the city.
