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Global beverages brand Coca-Cola is back on the roads of Greater Cairo with a new outdoor campaign that promotes a special contest related to the upcoming World Cup.

  Over red branded backgrounds, the brand asks viewers to collect the  top-pops from soda cans to win exclusive jerseys of Egypt’s National  Team, and at the same time encourages the audience to cheer the team  with varied artwork that is self-explanatory.

The campaign started  to spread during the second half of April and uses uni-poles,  billboards, double-decker poles, mega signs, and flags on highly  trafficked roads across the city.

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