INSITE OOH Media Platform

Al Habtoor Motors has launched an OOH campaign across Dubai and Sharjah to highlight the competitive pricing of Mitsubishi Motors' SUVs. The campaign, utilizing large format hoardings, focuses on value and affordability, following Mitsubishi's previous OOH appearance during October 2024.

The advertisements feature a dark background, making the displayed vehicles stand out. Multiple Mitsubishi SUV models are showcased, demonstrating the breadth of the available lineup. The prominent text, "Best Value Japanese SUV," clearly communicates the campaign's core message. The starting price of AED 62,895* is displayed in a noticeable font size, emphasizing the affordability of the vehicles.

The campaign also highlights key customer benefits such as free service, insurance, registration, and zero down payment options. These incentives are presented concisely along the bottom of the billboard. The Al Habtoor Motors and Mitsubishi Motors logos are also clearly visible, reinforcing the partnership and brand recognition.

By using large hoardings in prominent locations, Al Habtoor Motors aims to reach a broad audience of potential SUV buyers. The campaign's straightforward message and focus on value effectively communicate the competitive advantages of choosing a Mitsubishi SUV.

Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.