Launching-Soon OOH Campaign by Tibia Developments Invades Zayed Neighborhood
Real estate company Tibia Developments pops up on Greater Cairo’s OOH platform with a new branding campaign advertising for their soon to be launched project in the heart of Sheikh Zayed. This is Tibia Developments first appearance on Cairo’s outdoor advertising scene and it has done a good job at grabbing the attention of passersby on busy roads and highways. The campaign is massively and widely distributed across the city to gain maximum exposure and reach.
The visuals use a deep blue hue and the main tagline “Built on Trust” prominently portrays Tibia Development’s logo in the center of the billboards. Dark blue often represents profound concepts like wisdom and authority. It's historically linked to power and stability, reflecting its regal and commanding image across cultures. The ad copy “Launching soon in Zayed” is also embedded in the visuals to give audiences information about the soon-to-be-launched establishment.
The ad visuals also prominently display the company’s official website and hotline for additional information and this is considered a call to action. Tibia Developments is a leading real estate developer renowned for creating exceptional spaces.They specialize in residential, commercial, and mixed-use projects, always prioritizing quality and reliability while striving to build strong, functional, and community-focused developments.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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