The pioneering consumer electronics brand, Samsung, has climbed up on Dubai’s Out-of-Home advertising platform with its new campaign for its contemporary service “Samsung Wallet.” This campaign utilizes hoardings and was released during the third week of December following the brand’s previous successful OOH appearance which was one month ago, advertising for its all-new Bespoke AI Laundry Combo. Samsung is back on track with captivating visuals using the main tagline which translates to “Life is easier with the smart wallet available on Samsung devices,” also using the bold and clear phrase “Samsung Wallet” right under the tagline. The ad visual shows a credit card, a driving license, a vehicle license, a boarding pass, and a tablet open to Samsung Wallet. This reflects the fact that Samsung Wallet is a worry-free app that people can use to access their keys, credit cards, and boarding passes all in one spot. People can also save their passwords on the app. The campaign demonstrates that the app is hassle-free unlike your traditional wallet, and that payments are secure. Samsung Wallet simplifies your life by consolidating essential items into one convenient app. This includes financial information (bank cards), identification (ID cards), and access credentials (passwords). You can also store practical items like house and car keys, tickets, and boarding passes digitally. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating its different sections.
