Melee Redefines Commercial, Residential, and Hospitality Spaces for Future Generations!
Melee stands out on Cairo’s streets with a brand new outdoor branding campaign, making a statement for its mission to create exemplary living areas.
The bright red billboards, recurring to those of a campaign launched in October last year, dominate Cairo. In bold white letters, the Melee logo stands out on the billboards, a starkly contrasting splash of color against the vibrancy of the city. This color palette not only captures attention but reinforces Melee's commitment to innovation and excellence. The simplicity of the design emphasizes clarity and focus, allowing the message to stand out amidst the hustle and bustle of city life
Beyond the logotype, each billboard underlines Melee's different projects through a strategic mentions in the footer, those being NMQ, Pulse, KYND Hospitality and alis. The latter is not only for brand promotion but also to inform potential clients about the various living environments Melee is developing across Cairo.
For more about the campaign’s types, locations, budgets, media plans, and more, head to MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
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