ONTime Sports’ teaser OOH campaign across Cairo, building anticipation for a new program or show centered around sports. Utilizing mainly uni-poles billboards, the campaign employs a dark themed catchy visuals design that focuses on mystery and intrigue. Split images of what appear to be key figures, possibly analysts or commentators that will host the show, are partially obscured, creating a sense of anticipation. This, combined with a central graphic of a bright green play button within a triangle against a dark background, that is the channel’s logo. The campaign's color palette is a high-contrast combination of black and a vibrant, almost neon, green. The black backdrop adds a sense of drama and mystery, while the bright green provides a jolt of energy and excitement, mirroring the dynamic nature of sports. The tagline, أصل اللعبة (ʾaṣl al-luʿba), meaning The Origin of the Game or The Essence of the Game, is strategically placed near the fragmented images, with other ad faces showcase another tagline, “The Essence of the Sports.”. This suggests that the upcoming program will delve into the core aspects of sports, offering potentially insightful analysis, historical context, or in-depth discussions. The tagline, written in a bold, stylized Arabic font, adds to the campaign's visual appeal and reinforces the focus on the fundamental elements of sports. While the ONTime Sports logo isn't prominently featured in the available images, it is likely subtly integrated to maintain brand recognition without distracting from the teaser's core message. The use of fragmented imagery and the intriguing tagline effectively create a sense of curiosity, leaving viewers eager to discover the full story behind The Origin of the Game. Overall, the ONTime Sports OOH teaser campaign is a well-executed strategy to generate buzz for their new venture. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
