Telecommunications giant du climbs on UAE’s OOH platform with a new promotional die-cut campaign grabbing the attention of passersby on the busy roads. The campaign is heavily distributed across Dubai and Sharjah and is a multi-format campaign that utilizes hoardings and unipoles. Du’s previous successful OOH appearance was one week ago and it partnered up with Disney + for a fun-filled OOH campaign. The new campaign was released during the third week of December. Du is currently back on track promoting its new Flexi bundles using the main tagline which translates to “Create your bundle based on your mood.” The ad copy “Save 50% with Flexi Prepaid” is also used on billboards. The visuals show a woman and man building legos as they would be building their phone and internet bundles with du, however, they are popping out of the billboard’s frame making it a die-cut campaign which is bound to trigger audiences. Flexi plans offer; 50% savings with yearly Flexi plans, free 10GB with instant eSIM activation using UAE PASS, unlimited calls to 1 du number, and free 53GB data on yearly plans. There are plans that start from 2GB to 10GB and start from 30 Flexi minutes to 120 Flexi minutes depending on consumer preferences. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
