Tatweer Misr, a renowned real estate developer, has stirred excitement in Cairo with a new OOH campaign revealing its previous teaser campaign that was released one week ago that only shared with us the tagline “Reimagining THE CHARM OF yesterday” with a deep maroon hue backdrop. Tatweer Misr is currently back on billboards even stronger revealing that the previous campaign was for the launch of its new development “Scenes.” Tatweer Misr also embeds the same tagline which was used in the teaser campaign; “Reimagining THE CHARM OF yesterday” while highlighting that the project resides in New Cairo. The visuals use the same maroon hue. Maroon symbolizes ambition, acceptance and sophistication. It is known to encourage, inspire, and stimulate making it a perfect color for the campaign. The billboards also point out the fact that the compound is in Mostakbal City. Prominently displaying Tatweer Misr’s, Scene’s and Mostakbal City’s logos in all visuals, the separate visuals display aesthetically pleasing photographs. Some visuals portray a girl having a coffee and smiling, others display a girl smelling a beautiful sunflower. Tatweer Misr collaborated with skilled engineers to ensure the highest quality construction of Scenes Mostakbal City. They used premium materials for both interior and exterior finishes in their standalone villas, twin houses, and townhouses. These homes are offered in a variety of sizes and price ranges and are supported by flexible payment plans. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
