Renowned bank CIB lands on Greater Cairo’s OOH scene with a captivating new campaign promoting its easy new way of dealing with finances, Apple Pay. CIB’s previous successful OOH campaign was one week ago and it was raising awareness for the new CIB application, the easiest way to access online banking. CIB is currently back on track booming with its newly established service which everyone has been desperately waiting for. The campaign uses the main tagline which translates to “CIB Introduces Apple Pay” and the ad copy “A Secure, Fast, and Easy Payment Method.” The billboards prominently display CIB’s logo along with the Apple Pay logo to give audiences enough information about the campaign and service offered. The visual also demonstrates an iPhone open to the wallet with the CIB card on Apple Pay, along with an Apple Watch also showing a CIB credit card which can now be used without the hassle of taking out cash or the actual credit card. Some visuals only portray both logos next to each other which are the CIB logo and the Apple Pay logo which is bound to grab the attention of passersby on the busy roads of Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
