Emirates Airlines has released an OOH campaign promoting their top tier transportation with all its features that enhance the way you can fly. This follows their previous appearance in March 2023. Lasting excellence is the main idea behind this campaign while its a bold statement however support their claim as they offer more than just mediocre accommodation however having every aspect, feature and element at the hands of their customers. The brand is promoting its business class accommodation features that are just more than mere characteristics but have a deeper, more luxurious esque to it that carry the brand’s main ideology with grace. The campaign focuses on four main points that are phrased to create these taglines, the first being “Enjoy Comfort And Relaxation In Business Class” which is an overall statement with promise to reach top notch comfort with every moment on the trip, the second being “Communicate And Make New Friends” where the brand states it had created a community rather than just a singular angled approach on focusing on only the individual experience, the third being “A Feeling Of Reaching Your Destination As Soon As Your In Your Seat” which expanded the idea of traveling via plane to another level to create a sense of arrival before even reaching the destination, the final tagline being “Live Sporting Events And Victory For All” where the brand promotes them offering everything sports live from your seat. The visuals are very striking using the main signature color of the brand red which has been strategized to hit two birds with one stone the first being a promotional color while also grabbing the attention while also staying true to the brand's main ideology of being passionate and striving to be the best in the league. The photography used is very luxurious and cheerful to showcase the absolute masterpiece of accommodation the brand offers showing both women, men, and groups of people enjoying their flight that is closer to being a lavish adventure. Curious to know more about the campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
