In a daring move by Sol Properties they have released an OOH campaign enhancing the public's vision on how they envision the future of residential opportunity in Dubai. This campaign is in singular format utilizing hoardings and was released in the second week of December and this follows their previous appearance in December of 2023. An exceptional urban living experience is at hand with Solara Tower; the project features many aspects that put it above any residential opportunity starting with location. It steps away from Dubai Mall and Burj Khalifa, bringing the best of both worlds with both vegetation and city energy. Secondly the tower offers a variety of spaces with different compartments and room separation inside each residential unit where it could be from 1-4 bedroom units to an exclusive 5 bedroom and penthouse units which is a lush offering when it comes to having options all under the same roof. The tower offers the vibrant pulse of the city from both the location and build quality of the project; it offers terraces, open spaces and a breathtaking view of the city. The visuals are simple yet effective as it stimulates the sense of sight with everything needed to convince bystanders to take the opportunity at hand. The photographic tactic in this ad copy is showcasing the overwhelming architecture that is just the state of the art with every inch put in mind while also showing off the spectacular eagle eye view of the city from above. The ad copy also includes a main tagline that states “ 50 Years Of Legacy Bhatia Group Since 1975” a very considerate phrase that helps create trust between the project and possible residents. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections
