Pioneering telecommunications company Telecom Egypt, WE, climbs on Greater Cairo’s OOH landscape with another new OOH campaign raising awareness for its new eSim with a massive campaign heavily distributed across busy roads and highways to gain maximum audience awareness. WE’s previous successful OOH appearance was during October 2024 featuring prominent star and actor Ahmed Malek promoting the new billing system WE Gold. WE is currently back on billboards even stronger with striking purple visuals which are bound to captivate passersby. The visuals use the main tagline that translates to “WE is offering the eSIM for the first time in Egypt” and the ad copy “To contract visit the nearest branch.” The billboards portray a smartphone open to a QR code and an “eSIM” icon popping out of it to make the message relatively clear to the target audience. eSIMs are digital SIM cards built into devices, eliminating the need for a physical card. They use software to connect to mobile networks, allowing for remote management and greater flexibility, convenience, and security. The visuals use a purple backdrop maintaining the brand color. In color psychology, purple is associated with mental and emotional balance, stability, and peace. It's thought to bridge the spiritual and physical realms, connecting thought and action, and has both uplifting and calming effects on the mind and nerves. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
