Oil & Gas brand TOTAL is busy this month, after launching a second OOH campaign for their range of engine oils Quartz, which was installed two weeks after their promotion for Rubia.

As the World Cup  approaches, football has become a dominant theme in the OOH scene and  the oil brand has joined the rank of advertisers with this new campaign.  The ads feature a bionic man over a football pitch with ad copy that  invites viewers to “Cheer for Egypt, and win with Total Quartz”, along  images of several prizes.

Launched after mid-April, the campaign  uses large and x-large uni-poles, gates, double-decker poles,  billboards, lightboxes, flags, and serials in various locations across  Greater Cairo.

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