Following Vaseline Gluta-Hya Dewy's outdoor advertising, the trusted cosmetic brand has launched a new OOH campaign, introducing a new generation of lotion that blends deep hydration with the illuminating power of serums, Incorporating serum power into a lotion sets apart from traditional moisturizers. Featuring stark visuals that highlight a breakthrough formula that delivers glow and hydration essential for skin care, the campaign boasts strategically placed billboards with eye-catching designs, The central focus is a cheerful model radiating confidence, emphasizing the glowing skin with the large Vaseline carafe and clear messaging communicate the product's serum-infused formula, drawing attention to its dual benefits—moisturization and radiance. The tagline The New Generation of Lotion! Glow and Hydration with the Power of Serum. highlights the skin glow Deep and long-lasting hydration The billboards placed in prominent locations guarantee optimal visibility for Vaseline's new product, featuring a clear and concise message that strikes a chord with audiences and directly addresses the wider seeking of skincare solutions. To reveal more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
