Banque Misr just rolled out a new advertising campaign across Egypt, where the addition of Apple Pay to its banking cards is the focus. This is one step further in the bank's journey toward progressive digital banking services, following their previous campaign. With this new launch, Banque Misr continues to bridge the gap between traditional banking and modern technology, giving customers a smoother, more convenient payment experience. The billboards don't pass unnoticed: set against a bold red background-the bank's signature color. They feature clean white Arabic text that announces “Apple Pay is now live with Banque Misr cards,” and “payments have never been this easy”. The visuals are simple and to the point; there is an image of an iPhone showing off the Apple Pay interface, alongside a Banque Misr card. This clean design provides clarity to the message without requiring more than a casual glance to understand it. Strategically placed in high-traffic areas, these billboards dominate busy highways, urban intersections, and commercial zones. Their positioning ensures visibility to a wide audience, from daily commuters to business professionals. In doing so, Banque Misr selects prime locations where their message reaches the right people-those who would most likely embrace digital payment solutions in their day-to-day lives. To get more details about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
