Taking religious tourism to new heights! The Egyptian Travel Agents Association (ETAA), the official body representing and regulating travel agencies across Egypt, has launched its first-ever outdoor campaign. Known for ensuring industry standards and facilitating specialized travel services such as Hajj and Umrah programs, ETAA is stepping into the spotlight with this groundbreaking initiative. The billboards showcase a breathtaking image of the Kaaba at sunset, set against the backdrop of serene skies and iconic mosque minarets. The warm, golden hues evoke a sense of spiritual connection, drawing attention to the significance of the journey. With clear, concise text highlighting 'Tourist Hajj' and the ETAA website boldly displayed, the campaign combines inspiration with practicality, offering a direct pathway for interested travelers. It's a powerful reminder that faith and meticulous planning can go hand in hand, brought to you by a trusted leader in the travel industry. Want to know more about ETAA'ss new campaign location, budget, strategy, and more? You may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
