Melee has launched an OOH advertising campaign in Egypt to promote its development, Nmq. The campaign utilizes large format billboards to capture the attention of a wide audience, emphasizing the development's diverse offerings and long-term vision. The visuals are clean and modern, focusing on strong branding and clear messaging to communicate Nmq's value proposition, this OOH follows Nmq’s previous OOH appearance during December 2023. The billboards feature a predominantly black background with crisp white and red accents. The Nmq logo is prominently displayed in large, bold white lettering, creating immediate brand recognition. A small red square is positioned above and to the left of the logo, adding a touch of color and visual interest. Below the logo, the tagline developed by Melee. appears in smaller red font, clearly attributing the project to the developer. Further down, the phrase FOR GENERATIONS TO COME. is presented in white, highlighting Melee's enduring quality and long-term vision. The campaign also provides a concise overview of Nmq's offerings, listing its product categories as COMMERCIAL, OFFICE, RESIDENTIAL, HOSPITALITY AND LEISURE. This comprehensive list underscores the development's mixed-use nature and its appeal to a broad range of potential buyers and investors. The campaign also highlights the involvement of Marriott International in the hospitality aspect of the project, further enhancing its credibility and appeal. A small Marriott International logo is displayed alongside the text HOSPITALITY BY: Marriott INTERNATIONAL. Finally, the number 17147 is prominently displayed on the right side of the billboard, presumably a hotline or contact number for inquiries. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
