Smart UAE has launched a D/OOH advertising campaign across Dubai and Sharjah to promote its electric vehicles. Commencing in the second week of December 2024, the campaign utilizes digital screens and lampposts to capture the attention of urban commuters and residents. The campaign aims to highlight Smart's commitment to creating a small, environmentally conscious vehicle perfectly suited for city driving, a legacy of Smart Automobile. to capture the attention of urban commuters and residents. The campaign aims to highlight Smart's commitment to creating compact, environmentally conscious vehicles perfectly suited for city driving, a legacy of Smart Automobile, which is a result of Mercedes-Benz, and Zhejiang Geely Holding Group joint venture. The campaign visuals prominently feature a sleek, modern Smart car driving along a scenic road, often with a mountainous or natural landscape backdrop. The vehicle is typically shown in motion, emphasizing its smooth handling and urban agility. Arabic text accompanies the visuals, using Arabic which translates to Discover the future of electric driving with Smart. This message reinforces the brand's focus on electric mobility and its vision for the future of urban transportation. The Smart logo and contact information, including a phone number (800SMARTEV) and website, are also clearly displayed, providing viewers with easy access to learn more about the brand and its offerings. By placing these advertisements on busy streets and thoroughfares, Smart effectively reaches a large and diverse audience, generating significant brand awareness and driving interest in Smart's electric vehicles. This D/OOH campaign represents a strategic effort by Smart in collaboration with AW Rostamani to promote Smart's innovative approach to urban mobility in the UAE. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
