Sharp climbs on Greater Cairo’s billboards with a follow up campaign showcasing the progress of air conditioning throughout history. Sharp’s prior successful OOH campaign was during August 2024 and it was also documenting history using OOH billboards. Sharp is showcasing its history of innovation in a new outdoor advertising campaign, highlighting iconic products like early air conditioners and vintage televisions. A pioneer in consumer electronics, Sharp was founded in Japan in 1912 and has consistently amazed the world with its innovative and iconic products. The main tagline used in the campaign is “Be Original. History” while showcasing some of Sharp’s iconic home appliances products. The ad features a side-by-side comparison, showcasing the evolution of Sharp products, such as contrasting a 1953 television with their latest ultra HD models. Billboards in Cairo's busiest areas showcase a visual timeline of Sharp's innovation, comparing vintage air conditioners If you think that’s all about Sharp’s campaign, think again! We have an in-depth analysis regarding Sharp’s campaign budget, locations, and media plans through our platform MOOH, the OOH intelligence data provider for Cairo and Dubai.
