Luxury jewelry design brand Fred recently climbed on Dubai’s DOOH scene with a fascinating new campaign showcasing its latest collection, which is sparkling on the UAE's outdoor advertising platform. Fred’s previous successful OOH appearance was approximately one month ago inspired by founder Fred Samuel to put a twinkle in the eye to light up life's great occasions and quiet moments, in sleek design with a serene neutral landscape background. Fred is currently back on track with a new campaign utilizing digital screens while this campaign was released during the second week of December. The visuals provide a detailed view of the Sunshine Collection, emphasizing its focus on delivering high-quality luxury products at a good value. These products are designed to celebrate life and the joy of the sun. Furthermore, the billboards prominently display the 'FRED' logo in both Arabic and English. The main tagline used in the campaign is “The Sunshine Jeweler” which is bound to grab attention on Dubai’s busy roads. One of the visuals demonstrates the “Chance Infinie necklace” in 18k white gold and diamonds while another visual portrays the “Chance Infinie Crazy 8 ring” in 18k pink gold and diamonds. One visual shows a group of friends standing beside a vintage car next to the sea in an aesthetically pleasing view while another visual displays another group of friends enjoying the sun at a pool which also has a view of the sea, demonstrating the luxurious pieces at the side of the billboards. Get more in-depth details about the jewelry OOH by visiting Insiteopedia and navigating its various sections.
