Cairo’s streets have a new visual centerpiece, and it’s impossible to miss. After their last campaign, Euphoria Group, the name making waves in real estate, has unleashed a massive billboard campaign in Cairo, from skyscraper-high visuals of its founder, Dr. Gergis Lawendy, to energetic visual displays of its latest project, Euphoria Access Point. Billboards along highways, bridges, and busy streets push the brand: “Euphoria is not a moment, it is lifestyle. Dr. Lawendy himself is shown as the brand ambassador of this very campaign. He also states, “I aim to craft-through care in medicine & precision in real estate. Therefore, he portrays trust and leading in the competitive edge of a real estate market. While one series of billboards introduces Dr. Lawendy along with Euphoria Group's values, others introduce Euphoria Access Point, the company's latest commercial and medical hub in New Cairo. These visuals feature architectural renderings of sleek, modern buildings, accompanied by clear wayfinding cues and launch announcements. The maps and contact details are prominently displayed to make it an action call for investors and businesses alike. The scale of this campaign is telling in and of itself. With myriad formats, from horizontal bridge banners to towering verticals, it's clear that Euphoria Group knows how to command the attention of the city, mixing lifestyle messaging with sharp visuals. Unveil more about this campaign by checking out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which provides people with details regarding campaign types, kinds, locations, budgets, media plans, and more.
